At this point in the program, we’re over two months into our projects. I’m currently working in the trade marketing department based out of St. Louis. My four month project involved helping out with a specific pilot program with twenty of our wholesalers. The wholesalers were using our planning tools and executing a lot of the components that we developed in trade marketing.
Throughout the pilot, the participating wholesalers were very insightful and eager to help make improvements to the planning process. Overall, the pilot went really well, and we were able to improve the way we strategically plan displays at the retail level. The pilot led to some key takeaways and best practices that we were able to cascade to the rest of the nation during a Functional Training Forum, which is a live broadcast to all of Anheuser-Busch and its wholesaler network! It was pretty cool being able to present the stuff I worked on to so many people, so quickly.
Once my main project ended, I’ve been able to dip my hands in a variety of other smaller projects around the department. By helping my team out wherever I can, I feel like I’ve gotten a much better understanding of how things work in the trade marketing department and the beer industry as a whole.
In addition to our personal projects nearing their final deadlines, my team has also been closing in on our final product for the GMT Build-a-Brand project. At this point in the process, we have almost everything we need to present to MANCOM. While there have been a few bumps along the way, I have to admit, my team has come a long way throughout this process. It’s amazing to see how a brand could start from scratch and actually grow to become something very dynamic and unique. The liquid tastes great, so hopefully it’s something you’ll be able to buy on the shelves at your local grocery store in the near future!
Overall, my experience in the GMT program has been amazing so far. I still can’t believe how fast it’s gone since starting at the end of July. It’s crazy to think of how much I’ve learned and experienced since I started the program. I’ve lived in St. Louis, Los Angeles, Louisville, Chicago and then back in St. Louis. I’ve done everything from riding along with sales reps and truck drivers, shadowing bottlers on the production line and raking out chip tanks with the brewers to name a few. Each day has been as exciting at the last, and I’m eager to start my new role in the marketing department in St. Louis following the end of the program in May.
Talk with you soon,